![]() Hugo Boss is the latest of many fashion brands attempting to make a splash in metaverse fashion. Its floor price is currently 0.73 ETH ($980). Imaginary Ones original NFT collection is a set of 8,888 animated characters. Holders of the NFT will have access to Imaginary Ones’ staking ecosystem, which grants the holder a separate set of special Hugo x IO merchandise, experiences and content - including digital wearables. Each t-shirt will contain a QR code, from which users will be directed to a Snapchat lens to create a special augmented-reality effect. While it's not immediately clear what a "360-degree" metaverse experience actually involves, the brand said an allowlist of 500 spots will be allocated to customers who purchase a limited edition "phygital" t-shirt. Proceeds will be donated to the charity Youth Aware of Mental Health (YAM). ![]() "The aim of the collection is to encourage everyone to connect with their emotions, and to share a message that all feelings – positive and negative – are valid and should be embraced, as the freedom to feel and express can significantly improve mental health and overall well-being," Imaginary Ones explained in a release. The NFT collection, which launches in early November, will consist of 1,001 three-dimensional animations and will be entitled Embrace Your Emotions (EYE). It will launch a "holistic, 360-degree metaverse experience," Hugo announced on Tuesday, as part of a "global refresh" of its brand. Hugo, the youth-focused arm of Hugo Boss, said that it would be taking its apparel into the metaverse via a partnership with the whimsical NFT project Imaginary Ones. ![]()
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